Communication Designer (Brand, UX/UI & Visual Storytelling)

📍 Job Overview

Job Title: Communication Designer (Brand, UX/UI & Visual Storytelling)
Company: Cartrack
Location: Johannesburg, Gauteng, South Africa
Job Type: Full-Time
Category: Creative & Design
Date Posted: 2026-03-24
Experience Level: Mid-Level (2-5 years)

🚀 Role Summary
• Brand Champion: Elevate the Cartrack brand through compelling visual storytelling and strategic design across various touchpoints.
• UX/UI Specialist: Craft intuitive and engaging user experiences that drive action and meet business objectives.
• Campaign Master: Design and execute high-impact campaigns that resonate with target audiences and deliver results.
• Creative Problem Solver: Continuously test and iterate designs to optimize creative effectiveness and find innovative solutions.

📈 Primary Responsibilities
• Campaign Design: Research, plan, and design visual campaigns that align with brand standards and meet strategic goals.
• Visual Storytelling: Transform complex ideas into clear, engaging visual narratives that captivate audiences and drive action.
• UX/UI Design: Design and iterate on user interfaces, user journeys, and product experiences that prioritize both aesthetics and communication clarity.
• Collaboration: Work closely with the marketing team to brainstorm, concept, and execute projects, measuring creative effectiveness and implementing improvements.
• Trend Awareness: Stay current on design, communication, and industry trends to ensure cutting-edge creative output.
• Asset Delivery: Deliver assets for a wide range of formats, including web and app UI, social media, presentations, posters, sales materials, digital ads, and print collateral.
• Project Management: Take ownership of projects from ideation to execution, ensuring all deliverables align with brand standards and strategic goals.
• Support Tasks: Assist with miscellaneous design and communication needs as required.

🎓 Skills & Qualifications

Education: A relevant degree or diploma in Graphic Design, Communication Design, or a related field. Relevant work experience may be considered in lieu of formal education.

Experience: Proven experience (2-5 years) as a Communication Designer, Visual Designer, UX/UI Designer, or similar role. A strong portfolio demonstrating expertise in visual storytelling, UI/UX, and cross-channel campaigns is essential.

Required Skills:
• Proficiency in design tools such as Figma, Adobe Creative Suite, and prototyping platforms.
• Strong conceptual and execution skills, with the ability to generate new ideas and polish final assets.
• Excellent communication and collaboration skills.
• Comfortable interpreting briefs, pitching creative concepts, and translating objectives into compelling design.
• Experience working with brand guidelines and maintaining brand consistency across various touchpoints.

Preferred Skills:
• Familiarity with agile methodologies and design systems.
• Experience working with remote teams or across different time zones.
• Knowledge of marketing and advertising principles.

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials:
• A diverse portfolio showcasing your ability to tell stories visually, create engaging user experiences, and design effective campaigns across various channels.
• Include case studies that demonstrate your process, creative problem-solving, and the impact of your work on business objectives.
• Highlight your understanding of brand guidelines and your ability to maintain brand consistency while pushing creative boundaries.

Campaign Documentation:
• Include briefs, mood boards, wireframes, prototypes, and final designs to showcase your design process and thoughtfulness.
• Demonstrate your ability to measure and analyze campaign performance, using metrics to inform design iterations and improvements.

💵 Compensation & Benefits

Salary Range: The average salary for a Mid-Level Communication Designer in Johannesburg, South Africa, is approximately R400,000 - R600,000 per annum, according to Glassdoor and Payscale. Cartrack's salary range for this role may vary based on experience and qualifications.

Benefits:
• Competitive salary and benefits package.
• Opportunities for professional growth and development within a fast-growing, global company.
• A vibrant, collaborative work environment with a focus on innovation and efficiency.

Working Hours: This role operates on a standard 40-hour workweek, with flexibility for project demands and deadlines. Cartrack supports a healthy work-life balance and encourages employees to manage their time effectively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cartrack is a world-leading smart mobility SaaS company, specializing in vehicle tracking, fleet management, and insurance telematics solutions. As a Communication Designer, you'll play a crucial role in shaping the company's brand and driving growth through compelling visual storytelling and user experiences.

Company Size: With over 2,000,000 subscribers across 23 countries, Cartrack is a large, global organization with a strong local presence in South Africa. The marketing and design teams are collaborative, vibrant, and fast-growing, providing ample opportunities for career growth and professional development.

Founded: Cartrack was founded in 1997, with a mission to revolutionize the way people and businesses think about vehicle tracking and mobility. Today, the company continues to innovate and expand its offerings, solidifying its position as a global leader in smart mobility solutions.

Team Structure:
• The marketing team consists of various specialists, including brand managers, campaign managers, content creators, and designers, working together to drive brand awareness, customer engagement, and business growth.
• The design team is a close-knit group of creatives, responsible for maintaining brand consistency, crafting compelling visual narratives, and designing intuitive user experiences across various touchpoints.

Methodology:
• Cartrack follows a user-centered design approach, prioritizing the needs and preferences of customers in all design decisions.
• The company employs agile methodologies to ensure efficient project management and continuous improvement.
• Collaboration and cross-functional teamwork are essential to Cartrack's success, with regular brainstorming sessions, design critiques, and stakeholder feedback driving the creative process.

Company Website: Cartrack

📈 Career & Growth Analysis

Marketing Career Level: This role is suited to a mid-level designer with 2-5 years of experience in communication design, visual storytelling, or a related field. The ideal candidate will have a strong portfolio demonstrating their ability to create engaging visual narratives, design effective campaigns, and craft intuitive user experiences.

Reporting Structure: The Communication Designer will report directly to the Head of Marketing and work closely with various marketing specialists, campaign managers, and other designers to execute projects and drive brand growth.

Marketing Impact: As a Communication Designer at Cartrack, you'll play a vital role in shaping the company's brand and driving customer engagement through compelling visual storytelling and user experiences. Your work will directly impact business growth and contribute to Cartrack's ongoing success in the smart mobility industry.

Growth Opportunities:
• Career Progression: With Cartrack's rapid growth and expansion, there are ample opportunities for career progression within the marketing and design teams. As the company continues to innovate and expand its offerings, new roles and responsibilities may emerge, providing talented designers with the chance to grow and develop their skills.
• Skill Development: Cartrack encourages continuous learning and professional development. Employees are encouraged to attend industry conferences, workshops, and training sessions to stay current on design trends and best practices. The company also offers mentorship opportunities to help designers grow and refine their skills.
• Leadership Potential: As Cartrack continues to grow, there will be opportunities for designers to take on leadership roles, mentoring junior team members, and driving creative strategy and execution within the marketing and design teams.

🌐 Work Environment

Office Type: Cartrack's Johannesburg office is a vibrant, collaborative workspace designed to foster creativity and innovation. The office features open-plan workspaces, dedicated design studios, and breakout areas for informal meetings and team-building activities.

Office Location(s): Cartrack's Johannesburg office is located in the bustling suburb of Bryanston, with easy access to major highways and public transportation. The office is surrounded by restaurants, cafes, and shopping centers, providing employees with ample amenities and opportunities for socializing and networking.

Workspace Context:
• Collaboration: The open-plan office layout encourages collaboration and cross-functional teamwork, with regular design critiques, brainstorming sessions, and stakeholder feedback driving the creative process.
• Design Tools: Cartrack's design team has access to the latest design tools and software, including Figma, Adobe Creative Suite, and prototyping platforms, ensuring that designers have the resources they need to create compelling visual narratives and intuitive user experiences.
• Team Interaction: The marketing and design teams are closely integrated, with regular meetings and workshops to align on creative strategy, share insights, and drive brand growth.

Work Schedule: Cartrack operates on a standard 40-hour workweek, with flexibility for project demands and deadlines. The company encourages employees to manage their time effectively and maintain a healthy work-life balance. Remote work arrangements may be considered for specific roles or projects, depending on the team's needs and the individual's circumstances.

📄 Application & Interview Process

Interview Process:
• Portfolio Review: Applicants will be asked to present their portfolio, showcasing their ability to tell stories visually, create engaging user experiences, and design effective campaigns across various channels. Be prepared to discuss your design process, creative problem-solving, and the impact of your work on business objectives.
• Creative Challenge: Applicants will be asked to complete a creative challenge, demonstrating their ability to interpret a brief, generate new ideas, and execute high-quality designs under time constraints. This challenge will simulate the real-world demands of the role and provide insight into the applicant's creative process and problem-solving skills.
• Cultural Fit Assessment: Applicants will meet with members of the marketing and design teams to assess cultural fit and alignment with Cartrack's values and work environment. Be prepared to discuss your communication style, collaboration skills, and ability to work effectively within a dynamic, fast-paced team.
• Final Evaluation: Applicants will participate in a final evaluation with the Head of Marketing, during which they will discuss their portfolio, creative challenge, and cultural fit assessment. This conversation will focus on the applicant's potential to drive brand growth and contribute to Cartrack's ongoing success in the smart mobility industry.

Portfolio Review Tips:
• Storytelling: Focus on your ability to tell stories visually, using your portfolio to demonstrate your understanding of brand narratives, user journeys, and campaign objectives.
• Process: Highlight your design process, including research, ideation, prototyping, and refinement, to showcase your ability to approach complex design challenges with a clear and strategic mindset.
• Impact: Demonstrate the impact of your work on business objectives, using metrics and results to illustrate the value of your designs and the role they play in driving brand growth.

Challenge Preparation:
• Brief Interpretation: Practice interpreting briefs quickly and accurately, ensuring that you understand the project's objectives, target audience, and key messages before generating ideas.
• Time Management: Familiarize yourself with time management techniques and presentation structures to ensure that you can complete the creative challenge within the given timeframe and communicate your ideas effectively.
• Stakeholder Communication: Prepare for stakeholder communication by practicing your ability to articulate your design decisions, justify your creative choices, and incorporate feedback into your designs.

🛠 Tools & Technology Stack

Primary Tools:
• Figma: Cartrack's design team uses Figma for UI/UX design, prototyping, and collaboration. Familiarity with Figma is essential for this role, as it is used extensively for designing user interfaces, user journeys, and product experiences.
• Adobe Creative Suite: The design team uses Adobe Creative Suite for visual storytelling, campaign design, and brand management. Proficiency in Adobe Illustrator, Photoshop, and After Effects is preferred.
• Prototyping Platforms: Cartrack uses prototyping platforms such as InVision, Marvel, or Adobe XD to create interactive prototypes and test design concepts with users.
• Design Systems: Cartrack's design team follows a design system approach, ensuring consistency and efficiency in the design process. Familiarity with design systems and component libraries is preferred.

Analytics & Attribution:
• Google Analytics: Cartrack uses Google Analytics to track user behavior, measure campaign performance, and inform design decisions.
• Mixpanel: Cartrack uses Mixpanel for user behavior analytics, helping the design team understand user journeys, identify pain points, and optimize user experiences.
• Tableau: Cartrack uses Tableau for data visualization and stakeholder communication, enabling the design team to present complex data insights in an accessible and engaging format.

Campaign Management & Automation:
• Hootsuite: Cartrack uses Hootsuite for social media management, enabling the design team to create, schedule, and analyze social media campaigns across various platforms.
• Marketo: Cartrack uses Marketo for marketing automation, helping the design team create, execute, and optimize marketing campaigns that drive brand growth and customer engagement.
• Salesforce: Cartrack uses Salesforce for customer relationship management, ensuring that the design team has access to the data and insights they need to create targeted, effective campaigns.

👥 Team Culture & Values

Marketing Values:
• Creativity: Cartrack values creativity and innovation, encouraging designers to push creative boundaries and challenge the status quo in pursuit of compelling visual narratives and user experiences.
• Collaboration: Cartrack values collaboration and cross-functional teamwork, fostering a culture of open communication, mutual respect, and collective problem-solving.
• Customer-Centricity: Cartrack values customer-centricity, prioritizing the needs and preferences of users in all design decisions and striving to create intuitive, engaging, and valuable experiences.
• Continuous Learning: Cartrack values continuous learning and professional development, encouraging designers to stay current on design trends, best practices, and emerging technologies.

Collaboration Style:
• Cross-Functional Integration: Cartrack's marketing and design teams work closely together, with regular brainstorming sessions, design critiques, and stakeholder feedback driving the creative process.
• Campaign Review Culture: Cartrack fosters a culture of campaign review and optimization, with regular post-mortems and lessons-learned sessions to ensure that the design team continues to improve and refine its approach to campaign design and execution.
• Knowledge Sharing: Cartrack encourages knowledge sharing and peer-to-peer learning, with regular workshops, training sessions, and mentorship opportunities to help designers grow and develop their skills.

⚡ Challenges & Growth Opportunities

Challenges:
• Brand Consistency: Maintaining brand consistency across various touchpoints and channels can be challenging, requiring designers to balance creativity and innovation with adherence to brand guidelines and visual language.
• User-Centered Design: Designing user-centered experiences requires a deep understanding of user needs, preferences, and behaviors. Conducting user research, creating user personas, and testing designs with users can be time-consuming and challenging, but it is essential for creating effective and engaging user experiences.
• Campaign Complexity: Designing campaigns that resonate with target audiences and drive business growth can be complex, requiring designers to balance creative expression with strategic thinking, data-driven insights, and stakeholder feedback.
• Technological Evolution: The design industry is constantly evolving, with new tools, technologies, and best practices emerging regularly. Staying current on design trends and emerging technologies can be challenging, but it is essential for creating innovative, effective, and engaging user experiences.

Learning & Development Opportunities:
• Skill Advancement: Cartrack encourages designers to advance their skills and specialize in specific areas of interest, such as UI/UX design, visual storytelling, or campaign design. The company offers training, workshops, and mentorship opportunities to help designers grow and refine their skills.
• Industry Conferences: Cartrack encourages designers to attend industry conferences, workshops, and training sessions to stay current on design trends, best practices, and emerging technologies. The company may provide funding or support for designers to attend these events and share their learnings with the team.
• Mentorship: Cartrack offers mentorship opportunities to help designers grow and develop their skills. Mentors provide guidance, support, and constructive feedback, helping designers to improve their skills, build their portfolios, and advance their careers.

💡 Interview Preparation

Strategy Questions:
• Campaign Strategy: Prepare to discuss your approach to campaign strategy and methodology, demonstrating your ability to interpret briefs, generate new ideas, and execute high-quality designs that meet business objectives. Be prepared to share examples of your campaign work and discuss the impact of your designs on business growth and customer engagement.
• Collaboration & Stakeholder Management: Prepare to discuss your approach to collaboration and stakeholder management, demonstrating your ability to work effectively within a dynamic, fast-paced team and incorporate feedback into your designs. Be prepared to share examples of your collaboration and stakeholder management skills and discuss their impact on campaign success.
• Problem-Solving: Prepare to discuss your approach to problem-solving, demonstrating your ability to approach complex design challenges with a clear and strategic mindset. Be prepared to share examples of your problem-solving skills and discuss their impact on campaign success and brand growth.

Company & Culture Questions:
• Company Culture: Research Cartrack's company culture and values, and prepare to discuss how your personal values and work style align with the company's culture. Be prepared to share examples of your cultural fit and discuss how you can contribute to Cartrack's ongoing success in the smart mobility industry.
• Team Dynamics: Prepare to discuss your approach to team dynamics and collaboration, demonstrating your ability to work effectively within a dynamic, fast-paced team and contribute to a positive and productive work environment. Be prepared to share examples of your team dynamics and collaboration skills and discuss their impact on campaign success and brand growth.
• Impact Measurement: Prepare to discuss your approach to impact measurement, demonstrating your ability to measure and analyze campaign performance, using metrics to inform design iterations and improvements. Be prepared to share examples of your impact measurement skills and discuss their impact on campaign success and brand growth.

Portfolio Presentation Strategy:
• Campaign Case Study Structure: Prepare to present your campaign case studies using a clear and engaging structure that highlights your design process, creative problem-solving, and the impact of your work on business objectives. Use storytelling techniques to bring your case studies to life and engage your audience.
• Metrics Presentation: Prepare to present your campaign metrics using clear and accessible visualizations that highlight the impact of your designs on business growth and customer engagement. Use data-driven insights to inform your design decisions and justify your creative choices.
• Interactive Demonstration: Prepare to demonstrate your designs using interactive prototypes or mockups that allow your audience to engage with your work and understand its functionality and user experience. Use storytelling techniques to bring your designs to life and engage your audience.

📌 Application Steps

To apply for this Communication Designer (Brand, UX/UI & Visual Storytelling) position at Cartrack, follow these steps:
• Submit Your Application: Click on the application link provided in the job listing and submit your resume, portfolio, and any other required documents.
• Customize Your Portfolio: Tailor your portfolio to highlight your expertise in visual storytelling, UI/UX design, and campaign design. Include case studies that demonstrate your design process, creative problem-solving, and the impact of your work on business objectives.
• Optimize Your Resume: Optimize your resume for marketing roles by highlighting your relevant skills, experiences, and achievements. Use keywords from the job listing to ensure that your resume is easily searchable and stands out to recruiters.
• Prepare for Interviews: Familiarize yourself with Cartrack's company culture, values, and team dynamics, and prepare to discuss your cultural fit and alignment with the company's mission and vision. Practice your presentation skills and prepare to discuss your design process, creative problem-solving, and the impact of your work on business growth and customer engagement.
• Research the Company: Research Cartrack's marketing strategy, growth plans, and competitive landscape to understand the company's business objectives and the role that marketing and design play in driving growth and success. Prepare to discuss your understanding of Cartrack's marketing strategy and your ideas for contributing to the company's ongoing success in the smart mobility industry.

By following these steps and preparing thoroughly for the application and interview process, you'll increase your chances of success in your pursuit of the Communication Designer (Brand, UX/UI & Visual Storytelling) role at Cartrack. Good luck!