Culture Marketing Specialist

Red Bull’s Culture Marketing program is a successful pillar of our global marketing mix with a strong focus on Music and Dance. The Culture Marketing Specialist will grow and manage the culture marketing activity, primarily in the field of dance and other pillars. will guide the development and execution of innovative marketing projects with the purpose of reaching consumers in South Africa with the Red Bull brand and growing the consumption of Red Bull Energy Drink in moments when people need energy. Through events, dancers and cultural opinion leaders, whilst building local and national brand affinity while paying into Red Bull's global and local strategies.