MarTech Product Manager - AI & Brand Technology

• This is not a technical support role. You will be the primary bridge between our portfolio of brands and an evolving landscape of marketing technologies - advising, enabling, and co-creating with brand managers to unlock what is possible.

What you will do

• Act as the internal consultant for brand teams across Tolaram's portfolio - translating business objectives into technology-enabled solutions

• Stay ahead of the MarTech landscape - from social listening and AI content tools to agentic commerce protocols, and bring forward-looking recommendations to brand leads

• Lead the evaluation, piloting, and adoption of AI-powered tools including generative content, campaign automation, consumer intelligence, and personalisation platforms

• Define and own the MarTech product roadmap in collaboration with the AI & Digital Innovation team

• Work with internal and external developers, BSPs, and vendors to deliver integrated solutions - from WhatsApp API activations to analytics pipelines

• Build and present compelling business cases for technology investments, including ROI framing and risk assessment

• Champion data-driven decision making - connecting campaign performance signals to brand strategy through dashboards, attribution models, and consumer journey analytics

• Train and upskill brand managers on new tools, creating internal playbooks and adoption frameworks

What we are looking for:

Must-have

• 5+ years in MarTech, Digital Marketing, or Product Management

• Extreme curiosity and hunger to learn technology & Marketing

• Hands-on experience with AI tools & Agentic AI

• Strong understanding of marketing analytics, attribution, and consumer journey tracking

• Proven ability to translate technical concepts into brand-friendly language

• Experience managing cross-functional stakeholders across brand, tech, and agency teams

• Excellent written and verbal communication - you can run a product sprint

Good-to-have

• Experience in FMCG, CPG, or multi-brand environments

• Familiarity with platforms like Meltwater, GA4, Meta Business Suite, WhatsApp Business API

• Exposure to agentic AI frameworks or emerging commerce protocols MCP, UCP

• Experience in West African or emerging markets

• Background in Lean, Agile, or structured product delivery methodologies