Stockist Relations & Field Coordinator

Job Summary • The Stockist Relations & Field Coordinator is responsible for managing and supporting a network of 50–70 stockists across Lagos.
• The role ensures optimal product availability, drives trial order performance, delivers training, enforces storage and brand compliance, and maintains strong stockist relationships.
• The position requires extensive field presence, operational coordination, and a strong focus on customer satisfaction and channel performance.
Key Responsibilities

Stockist Management & Relationship Oversight:

• Manage and maintain relationships with assigned stockists across Lagos.
• Serve as the primary point of contact for stockist engagement and support.
• Conduct regular field visits to ensure alignment with company standards.
• Identify and resolve operational and relationship issues promptly.
Sales Performance & Target Monitoring:
• Monitor stockist daily, weekly, and monthly performance against set targets.
• Drive achievement of trial order marketing targets across all assigned locations.
• Support stockists with strategies to improve sales conversion and market penetration.
• Ensure stockists maintain optimal stock levels to avoid stock-outs or overstocking.
Training & Capacity Development:
• Deliver product training and continuous refreshers to stockists and their teams.
• Provide marketing guidance and field-level execution strategies.
• Ensure stockists understand pricing structures, promotions, and sales processes.
Field Operations & Compliance Monitoring:
• Conduct routine checks on storage conditions and product handling compliance.
• Ensure adherence to company standards for product safety and brand integrity.
• Monitor proper usage of promotional materials and brand representation.
Logistics & Inventory Coordination:
• Work closely with logistics and warehouse teams to ensure timely product supply.
• Track stock movement and report discrepancies or irregularities.
• Support efficient distribution planning within assigned territory.
• Conflict Resolution & Issue Escalation:
• Address stockist complaints and operational challenges proactively.
• Mediate conflicts and ensure timely resolution.
• Escalate critical issues to management with clear recommendations.
Reporting & Data Management:
• Submit accurate and timely field reports, including performance insights.
• Track key metrics such as sales volume, stock levels, and compliance status.
• Provide data-driven recommendations to improve stockist performance.
Requirements
• Bachelor’s degree in Business Administration, Marketing, Logistics, or related field.
• 3–5 years’ experience in FMCG sales, distribution, or field operations.
• Proven experience managing distributor/stockist networks.
• Strong knowledge of Lagos market terrain and distribution dynamics.
• Valid driver’s license and ability to travel extensively within Lagos.
• Proficiency in Microsoft Excel and reporting tools.
• Strong interpersonal, negotiation, and problem-solving skills.
Key Competencies:
• Relationship Management
• Field Execution & Territory Ownership
• Sales & Target Orientation
• Analytical Thinking
• Conflict Resolution
• Communication & Training Skills
• Customer Satisfaction & Experience Focus
• High level of accountability and integrity