Business Development Analyst

• Position:

Business Development Analyst (2 Positions)
• Location:

Nairobi, Kenya
• Company:

DigitalQatalyst (DQ)
• Employment Type:

Full-Time
• Hiring Timeline:

Urgent / Immediate Hire
• Company Context

DigitalQatalyst (DQ) is in a growth phase and is seeking results-driven and analytical Business Development Analysts to accelerate revenue growth and market expansion.

The selected candidates will be responsible for lead generation, market research, CRM optimization, and pipeline management. The role requires proactive, detail-oriented individuals who can lead business development initiatives with strong strategic execution and analytical capability.

While prior experience with CRM systems and B2B lead generation is highly advantageous, DigitalQatalyst prioritizes a growth mindset, ownership, and execution drive.
• Role Purpose

The Business Development Analyst will support the execution of DigitalQatalyst’s business development strategy by ensuring strong alignment between strategy and operational execution.

The role focuses on lead generation, market intelligence, CRM optimization, and pipeline management to support DigitalQatalyst’s revenue growth and market expansion objectives.
• Key Responsibilities
• Lead Generation & Prospecting
• Identify and research potential clients across target markets
• Build and maintain prospect databases using CRM systems
• Execute outreach campaigns via LinkedIn, email, and other channels
• Qualify leads and schedule discovery calls
• Maintain an active and accurate pipeline
• Market Research & Intelligence
• Conduct market trend analysis and competitive research
• Identify new business opportunities and target segments
• Prepare market reports and strategic recommendations
• Support new market entry and expansion initiatives
• CRM Management & Pipeline Optimization
• Maintain CRM hygiene and ensure data accuracy
• Track pipeline metrics and sales performance indicators
• Create dashboards and reports for management review
• Optimize workflows, automation, and reporting processes
• Sales Support & Enablement
• Prepare proposals, presentations, and client materials
• Support contract preparation and client onboarding
• Coordinate with marketing on campaign execution
• Assist in preparing business development plans
• 3.5 Strategic Planning Support
• Contribute to business development strategy execution
• Participate in goal setting and performance planning
• Provide data-driven insights for decision making
• Support leadership in growth and expansion initiatives
• Non-Negotiable Traits
• Administrative Drive (Proactive Execution)
• Proactively identifies opportunities and drives BD activities
• Strong organization and time management skills
• Ability to manage multiple prospects and tasks simultaneously
• Works independently with minimal supervision
• Technical Capability (Orchestration & Storytelling)
• Strong proficiency in CRM systems and sales tools
• Ability to manage the full BD cycle from prospecting to pipeline tracking
• Strong analytical and reporting skills
• Ability to translate data into clear insights and recommendations
• Relationship Management
• Strong communication and interpersonal skills
• Builds effective relationships with internal stakeholders and clients
• Collaborative and professional in team environments
• Manages expectations with transparency and accountability
• Key Competencies
• Strategic Thinking and Analytical Capability
• Technical Proficiency and Data Literacy
• Ownership and Accountability
• Adaptability and Creativity
• Proactive Problem Solving
• Communication and Presentation Skills
• Attention to Detail and Execution Discipline
• Required Qualifications
• Experience
• 2–3 years experience in Business Development, Sales, Consulting, or related role
• Proven experience in B2B lead generation or pipeline development
• Demonstrated success in achieving sales or BD targets
• Technical Skills (Must Have)
• CRM systems (HubSpot, Salesforce, or similar)
• Sales tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar)
• Advanced Excel (pivot tables, formulas, reporting, dashboards)
• Microsoft Office Suite
• Technical Skills (Nice to Have)
• Power BI, Tableau, or other BI tools
• SQL or data analysis tools
• Marketing automation platforms
• Project management tools
•