Head of Brand and Marketing

Key Responsibilities

Strategic Thinking & Planning:
• Ability to develop long-term brand and marketing strategies aligned with business goals
• Market positioning and competitive analysis
• Strong understanding of customer segmentation and targeting

Brand Management:
• Building and maintaining a strong, consistent brand identity
• Managing brand equity and reputation
• Ensuring consistency across all communication channels.

Leadership & Team Management:
• Leading cross-functional marketing teams
• Coaching and developing team members
• Strong decision-making and conflict resolution skills.

Digital Marketing Expertise:
• Proficiency in digital channels SEO, social media, email marketing, PPC
• Understanding of content marketing and online customer journeys
• Data-driven campaign management.

Creativity & Innovation:
• Ability to develop compelling campaigns and brand stories
• Innovative thinking to differentiate the brand in competitive markets
• Strong sense of design, messaging, and customer appeal.

Data Analysis & Performance Measurement:
• Ability to interpret marketing analytics and KPIs
• Measuring ROI on campaigns
• Using data to optimize strategies and improve performance.

Communication & Presentation Skills:
• Excellent verbal and written communication
• Stakeholder management internal teams, clients, partners
• Ability to present ideas and strategies clearly to executives.

Customer-Centric Mindset:
• Deep understanding of customer behavior and needs
• Building customer loyalty and engagement strategies
• Enhancing customer experience across touchpoints.

Budgeting & Financial Acumen:
• Managing marketing budgets effectively
• Allocating resources for maximum ROI
• Understanding revenue impact of marketing initiatives.

Market Research & Insights:
• Conducting and interpreting market research
• Keeping up with industry trends and competitor activities
• Translating insights into actionable strategies.

Project & Campaign Management:
• Planning and executing large-scale campaigns
• Time management and multitasking across multiple projects
• Coordinating with agencies and vendors.

Adaptability & Change Management:
• Responding quickly to market changes
• Leading brand transformation initiatives
• Staying updated with evolving marketing technologies.

Requirements
• Qualification: Tertiary Degree of minimum BSc. An MBA will be an added Advantage
• Length of Experience: 10 Years and Above
• Type of Experience: Expert in Integrated marketing communication and branding in the Automobile, FMCG, Advertising Agency, or Multinational Enterprise.